The "implicit world" of human mind

I've been out of town for a few days. Nothing fancy... just been spending long days inside a cold conference hall, listening to long presentations. The conference was about "implicit cognition". For now, let's say it means unconscious thoughts and attitudes. It seems that I can't focus my attention to anything else than "implicit cognitions", so I first thought of writing something short about the subject. Later I reconsidered, cause I'm not really in the mood for that. But here is a very interesting link to "Project Implicit", set up by Harvard University. On their website, you can find a demonstration of an association test that can give an estimate of your "unconscious" attitudes towards different stuff.